The new Colorado Springs logo is definitely getting very mixed reviews:
The project was paid for by the Colorado Springs Convention and Visitors Bureau (CVB) in an attempt to appeal to residents, businesses, and visitors. Stone Mantel, an 'insights consultancy' in Castle Rock, Colorado, spearheaded the project.
"Everybody wants our city and region to be successful and this brand expresses that," said Mayor Steve Bach to the Colorado Springs Business Journal.
Added Doug Quimby, chairman of the Colorado Springs Regional Economic Development Corp, "We've never really tried to brand ourselves before. Others have created it for us, and some of those were negative." The Gazette reports another tagline option was "Spring into..." but "Live it up!" tested better with focus groups.
In contrast to the fanfare surrounding the brand launch, some have been less than impressed. A Facebook group titled "Rebrand the Springs" asks the CVB to bring in local designers to replace the new logo. The group, which applauds CVB's efforts, states:
We don't doubt [the branding exercise] was valuable, but most everyone is in agreement - the logo sucks. It doesn't reflect what Colorado Springs is, unless we're all playing little league baseball circa 1993.
The Denver Egotist, a marketing and advertising blog, takes the criticism a step further:
"Horrible design, horrible writing and generic to the bone. A quick search of tourism slogans finds at least 7 other cities with the tag "Live it up." Apparently, this is what happens when someone in government "knows a guy" who can develop a "brand." There's gotta be a more skilled group down there that could have done this thing some justice."
What's your take - Could we have done better? Should we bring in a team of local designers to give it another shot? Or do you think the logo is good the way it is?
Read more http://www.huffingtonpost.com/2011/11/17/colorado-springs-brand-live-it-up_n_1099559.html
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